Ranking Profile - Grendene SA

Introduction

Grendene SA (Grendene) designs, produces, and distributes footwear and an exporter of furniture products. The company’s product portfolio includes a wide range of footwear for men, women, and children. It specializes in the manufacturing of synthetic footwear, made from ethylene-vinyl acetate and polyvinyl chloride. The company markets these products under its own brands such as Melissa, Grendha, Zaxy, Rider, Ilhabela, Cartago, Ipanema, Grendene Kids, and Pega Forte. It also offers products under third-party and licensed brands names. Grendene operates factories and sells products through sales points outside Brazil and offers to the Brazilian market consisting of commercial representatives, distributors, and direct exports. The company exports its product to the Americas, the Middle East, Africa, Europe, Asia and Oceania. Grendene is headquartered in Sobral, Ceara, Brazil.